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Much of life involves setting priorities. In the age of information overload, the need to select relevant information and prioritize is greater than ever. Ranking product choices, identifying items of greatest relevance and interest and setting priorities are widespread issues in economics, health informatics and online networks. 

Recent years have radically changed the way people socialize; in parts of the developed world that have good broadband and cellular penetration, the average person now spends more time on online social networks than on physical meetings with acquaintances outside their immediate family. “We were socializing before social networks,” Prof. Sujay Sanghavi states. “But now we can automatically capture fine details of social interaction, such as when someone views a photo and how they share and interact with the image.” The problem now is the issue of information overload.