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Texas ECE Professor Al Bovik’s neuroscience-based Visual Information Fidelity (VIF) picture quality measurement tool has been built into the core of Netflix’s quality system which controls the quality of every video streamed by Netflix to all customers world-wide. VIF is a full reference image quality assessment index that is based on natural scene statistics, and on a model of the type of image information that is extracted by the human visual system. It was developed by Prof.

Prof. Al Bovik has been named the recipient of the 2017 Edwin H. Land Medal awarded by The Optical Society (OSA), co-sponsored by the Society for Imaging Science and Technology (IS&T). Al was recognized for “substantially shaping the direction and advancement of modern perceptual picture quality theory, and for energetically engaging industry towards transforming his ideas into global practice. The Edwin H. Land Medal "recognizes pioneering work empowered by scientific research to create inventions, technologies and products.”